Benefit for Everyone:The EasyKrishi Value Proposition
For Farmers-profit for every farmer
Credit Facility
Higher bargaining power
Reduced Agri-input costs
20% subsidy, over and above the reduced input costs if credit-provisions are closed in time.
Higher margins
For FPOs- Increase in Farmer registration
Higher farm produce
Higher Bargaining Power
Easier Produce Negotiations
Higher savings as a result of consolidated transportation costs
For Agri-Product Companies-Cash and volume on the table
Better visibility of demand per geography
Reduced wastage and inventory losses in Supply Chains
Bulk sales resulting in transferring portions of their benefits to farmers Reduction in reputation risk as the scope for spurious products is eliminated Direct access to customers providing them valuable feedback that allows them to tailor their products based on customer needs
For Banks/ Financial Agencies
–Health of FPCs ascertained for easy credit facilitation
Better visibility of financial demands of the agricultural sector by geography increased transparency to monitor and track the use of credit facility provided Availability of ground level data that increases the feasibility of development of financial instruments specific to Agriculture
Reduction in potential malpractices possible with credit facilities extended to poor farmers.
